Wirtschafts-Wissenschaftskooperationen an Fachhochschulen in Europa

Thomas Jörg Baaken; Todd Adam Davey

doi:10.3217/zfhe-7-02/05

This paper presents the findings of a study on the cooperation between higher education institutions (HEIs) and businesses (UBC) across Europe. The study was conducted in 2011 for the EC. It covered all of the registered European HEIs in 33 countries and used a sample of 6,280 HEI representatives. UBC is influenced by a number of factors, including the perception of the benefits resulting from UBC as well as barriers to and drivers of UBC. Moreover, situational factors also influence the extent of UBC. UBC can be increased by focussing on appropriate strategies, structures, approaches, operational activities and framework conditions. This paper introduces a model that outlines the relationship between these different elements within the UBC ecosystem and presents some detailed results for universities of applied sciences in Europe.

30.03.2012 | Thomas Baaken (Münster) & Todd Davey (Münster/Amsterdam)

Forschung und Entwicklung an europäischen Fachhochschulen

März 2012 | Dietmar Paier (Wien)

Authors

Thomas Jörg Baaken BIO WWW
Science-to-Business Marketing Research Centre, Fachhochschule Münster

Thomas Jörg Baaken
since 2002 Director of Science-to-Business Marketing Research Centre www.science-marketing.com Dec 2010 IHI Internationales Hochschulinstitut Zittau Habilitation in Business Administration and Marketing, Focus of Dissertation: Science-to-Business Marketing Venia Legendi: Allgemeine BWL, insbesondere Marketing Dec 1986 FREE UNIVERSITY OF BERLIN Doctorate (equiv. PhD.) in Business Administration Focus of Dissertation: Evaluation models in marketing and technology of innovative entrepreneurial start up companies (Entwicklung eines Modell-Ansatzes zur Bewertung innovativer technologie-orientierter Gründerunternehmen) (summa cum laude) Dec 1981 FREE UNIVERSITY OF BERLIN Dipl.-Kfm. (equiv. Master level in Business Administration) 2010 Visiting Professor for Science Marketing and Research Commercialisation at NMMU Nelson Mandela Metropolitan University in Port Elizabeth, South Africa www.nmmu.ac.za Teaching area: „Technology Transfer and Management“ and „International Marketing and Market Research“ Jan 2009 till April 2013 Appointed as Guest Professor for four years in “International Marketing Research” at Christ University in Bangalore, India, Master in International Management Since Nov 2008 Appointed as Adjunct Professor for Technology Marketing and Research Commercialisation at The University of Adelaide, Australia (Full professorial rights) since Sep 2002 Head of a Research Centre “Science-to-Business Marketing” based at University of Applied Sciences Münster, Objectives: Applying Marketing and Technology Management models and instruments to Research Commercialisation, developing and testing new models and instruments. Strategic partners in several countries of EU, USA, Japan, China, South Africa and Australia, Running a series of conferences on “Science-to-Business Marketing and Successful Research Commercialisation”, 10 Conferences in 9 different countries. www.science-marketing.com March 1998 till Feb 2003 Vice President (Deputy Vice Chancellor) Research and Development and Technology Transfer at the University of Applied Sciences, Münster Responsible for research strategies and programs, industrial liaison, links to the European Community, technology transfer and the marketing of the university, Member in various juries and committees of the ministry of Science, Research and Higher Education and the EU, Member of supervisory boards, advisory boards, boards of trustees since April 1991 Professor in Marketing, focussed onto Industrial Marketing (B-to-B Marketing), Technology Marketing and International Marketing and Market Research at the Münster University of Applied Sciences Apr 1987 to Apr 1990 VDI/VDE IT TECHNOLOGY CENTER GmbH, Berlin and Kassel (VDI = German Association of Engineers, VDE = German Association of Electric Industry Information Technology) Director Oct 1983 till May 1987 Free University Berlin (Freie Universität Berlin), Institute of Industrial Marketing Prof. Dr. K.-H. Strothmann, Academic Researcher
Todd Adam Davey BIO WWW
Science-to-Business Marketing Research Centre, Fachhochschule Münster

Todd Adam Davey

Todd Davey has extensive experience in strategic, commercialisation, business development and marketing spawning from successful careers in the IT, financial, commercialisation industries over the last 16 years.
Todd joined TCG in Adelaide Australia as a product and market developer and project manager. Manager at Deloitte Australia in their Technology Commercialisation Group.
Since 2006 Science-to-Business Marketing Research Centre at Münster University of Applied Sciences, responsible for international Projects; Director of apprimo, dedicated to University-Business Cooperation.
Education:
o Bachelor of Management (1995-97), Marketing Major, University of South Australia, Australia
o Certificate III in Business - Sales (2005)
o Master in International Management, Münster University of Applied Sciences, (2010) Germany
o PhD Candidate Vrije Universiteit Amsterdam, The Netherlands

How to Cite

Baaken, T. J., & Davey, T. A. (2012). University-Business cooperation in HEI across Europe with a focus on universities of applied sciences. Zeitschrift für Hochschulentwicklung (Journal for Higher Education Development). https://doi.org/10.3217/zfhe-7-02/05

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