Competitive Strategies in Continuing Education

The improvement of continuing education at universities depends on strategic, organisational and curricula developments. At the same time the market competition for continuing education is growing. These factors force universities to rethink their programmes and seek strategic positioning. In this process new competitive strategies open the way to a new organisational identity as well. One of the opportunities in this context is service and customer orientation. This requires the implementation of an adequate management model. The Student Relationship Management Model is a university strategy that improves the long-term quality of the relationship between higher education institutions and their students. The fundamental essence of the model is the management of the changes in this relationship at different stages. By systemising this relationship, transparency, clarity and understanding is gained, enabling the education provider to offer closely customer-oriented responses and services.

11.07.2007 | Attila Pausits (Krems)Wettbewerbstrategie, Student Relationship Management, Student Life Cycle